Visitors Center

Picture this: you’re sitting in a high-school classroom! In a digital journey, Coca-Cola shows you the complex and fascinating world that lies behind the brand..

Gymnasium
You start your visit in the gymnasium.
In a challenging Coca-Cola quiz, two teams compete for the honor of winning—and
the most points. You’ll be part of the Academy Allstars, a team that’s ready for every challenge, or you’ll belong to the Factory Phantoms and know only one word: WIN!

Innovation class
All the ingredients in our drinks come to life in the innovation class. Why is water important? Why do we use carbon dioxide? What are RI's?
Create your own personal beverage and discover which brand in our portfolio is the best fit for you.
We guarantee a good time!

Theatre class
Who invented Coca-Cola? And when did the world discover this soft drink?
After watching our history film, you’ll be fully up to speed. As a director, you’ll also choose the next subject yourself. Do you want to know how Coca-Cola always manages to keep bringing smiles to its customers’ faces? Or would you rather watch a report on how the brand helps make the world a more sustainable place?

Talent class
Interested in working at Coca-Cola?
In the talent class, you’ll discover which job is the best fit for your talents. Do you want to promote our “love brand” around the world or help us manufacture our soft drinks? Or do you prefer keeping our distribution running smoothly?

Trophy cabinet
We Belgians are champions at recycling our drink containers!
As a consumer, you can also contribute to Coca-Cola’s sustainable packaging and recycling strategy.
Because don’t forget: every empty package is a valuable source for something new!
Production & Distribution

Theory comes first, followed by practice. In our production and distribution center, you can take a peek behind the scenes. Coca-Cola may be more than 125 years old, but our approach is definitely high-tech and innovative.